Web analytics entails measuring, collecting as well as analysing web data. Through the process of analysing this information you will be better able to comprehend how effective your website is. With this information you will be able to optimise your website for improved usage. Before starting to use any new tools, suchContinue Reading
What is CRO? CRO stands for Conversion Rate Optimization. High conversion is the strategy to complete that action. CRO is the process of optimizing the site to enhance the conversion rate to complete a specific action. Conversion Rate is a key tool in e-commerce, which reveals the percentage of theContinue Reading
What is Pay-Per- Click Marketing? Pay-per-click (PPC) is a method of purchasing targeted advertising space on Internet platforms that takes advantage of organic search terms. Advertisers pay the owners of a web space, such as a search engine results page or a specific webpage, a certain amount of money eachContinue Reading
What is Mobile Marketing Mobile marketing generally refers to marketing on or with mobile devices. It can include any marketing activities though mobile whether it is an online shopping or sms notification for a product advertisement. According to Andreas Kaplan, a professor and specialist of marketing, defines mobile marketing as “anyContinue Reading
With the use of internet, e-mail marketing has become more prevalent and common method to reach maximum users with minimum costs. It is a form of direct marketing that uses electronic mail as a means of communication. E-mail marketing is an efficient way to stay connected with the clients andContinue Reading
Customers play an important role in today’s business environment. The decision of the purchase of the product usually depends on their reviews, referrals, which people prefer to do through Google search. To sustain in such environment, the business need to regularly participate in the communities to interact and influence theContinue Reading
What is external SEO all about? External SEO, more commonly known as off-page SEO is basically link building/marketing – Acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs. A relevant backlink is an inbound link from one ofContinue Reading
Internal Optimization Process There are 4 main steps when it comes to internal SEO – Keyword Research, Organizing Site Structure, Constructing Content, and On-Page Optimization. Let’s go through each step one by one. Keyword Research: Competitive Market Research Long-tail keywords When starting out, you want to look out for asContinue Reading
What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand the true meaning of SEO, let’s break that definition down and look at the parts: Quality of traffic. You can attract allContinue Reading
A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images,Continue Reading
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