With the use of internet, e-mail marketing has become more prevalent and common method to reach maximum users with minimum costs. It is a form of direct marketing that uses electronic mail as a means of communication. E-mail marketing is an efficient way to stay connected with the clients andContinue Reading
What is content marketing? Content marketing is a new digital marketing approach focused on creating and distributing valuable, relevant, and consistent content to get engage with the target audience to reach profitable customer action. Content marketing is a standard term includes various strategies, techniques, and tactics to fulfill business andContinue Reading
Customers play an important role in today’s business environment. The decision of the purchase of the product usually depends on their reviews, referrals, which people prefer to do through Google search. To sustain in such environment, the business need to regularly participate in the communities to interact and influence theContinue Reading
What is external SEO all about? External SEO, more commonly known as off-page SEO is basically link building/marketing – Acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs. A relevant backlink is an inbound link from one ofContinue Reading
Internal Optimization Process There are 4 main steps when it comes to internal SEO – Keyword Research, Organizing Site Structure, Constructing Content, and On-Page Optimization. Let’s go through each step one by one. Keyword Research: Competitive Market Research Long-tail keywords When starting out, you want to look out for asContinue Reading
What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand the true meaning of SEO, let’s break that definition down and look at the parts: Quality of traffic. You can attract allContinue Reading
A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images,Continue Reading
The four P’s – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P’s there are three new P’s which are relevant to digital marketing. The Product The Product onContinue Reading
The use of digital channels to strengthen customer loyalty has received surprisingly little attention, despite the obvious opportunities for using these channels to keep in touch and serve customers cost-effectively. It seems like the concept of “digital marketing” has been used more operationally, while the theoretical understanding and comprehensive approachContinue Reading
Google Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search and YouTube. Alongside a set of management tools, it provides a series of modular cloud services including computing, data storage, data analytics and machine learning. Google CloudContinue Reading
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