Data Types Unlike SAS and SPSS, R has several different data types (structures) including vectors, factors, data frames, matrices, arrays, and lists. The data frame is most like a dataset in SAS. 1. Vectors A vector is an object that contains a set of values called its elements. Numeric vectorContinue Reading

What data types exist in R? There are the 6 most common data types in R: Numeric Integer Complex Character Factor Logical Datasets in R are often a combination of these 6 different data types. Below we explore in more detail each data types one by one, except the dataContinue Reading

R Command Prompt Once you have R environment setup, then it’s easy to start your R command prompt by just typing the following command at your command prompt − $ R This will launch R interpreter and you will get a prompt > where you can start typing your programContinue Reading

Steps to Install R, RStudio, and R Packages Here we will discuss the simple steps to install RStudio. But, before installing RStudio, we will have to install R. So, first, let’s learn the process of R installation. We have to follow three basic steps in the same order to runContinue Reading

Features of R Programming R comes under the most popular programming languages for learning Data Science. It has advanced features that have enabled R to become one of the most widely used programming languages. R has several features which have contributed towards its overall popularity. In this article, we willContinue Reading

R Programming Tutorial is designed for both beginners and professionals. Our tutorial provides all the basic and advanced concepts of data analysis and visualization. R is a software environment which is used to analyze statistical information and graphical representation. R allows us to do modular programming using functions. Our RContinue Reading

Web analytics entails measuring, collecting as well as analysing web data. Through the process of analysing this information you will be better able to comprehend how effective your website is. With this information you will be able to optimise your website for improved usage. Before starting to use any new tools, suchContinue Reading

What is CRO? CRO stands for Conversion Rate Optimization. High conversion is the strategy to complete that action. CRO is the process of optimizing the site to enhance the conversion rate to complete a specific action. Conversion Rate is a key tool in e-commerce, which reveals the percentage of theContinue Reading

What is Pay-Per- Click Marketing? Pay-per-click (PPC) is a method of purchasing targeted advertising space on Internet platforms that takes advantage of organic search terms. Advertisers pay the owners of a web space, such as a search engine results page or a specific webpage, a certain amount of money eachContinue Reading

What is Mobile Marketing Mobile marketing generally refers to marketing on or with mobile devices. It can include any marketing activities though mobile whether it is an online shopping or sms notification for a product advertisement. According to Andreas Kaplan, a professor and specialist of marketing, defines mobile marketing as “anyContinue Reading