SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Organic search traffic is specifically any unpaid traffic that comes from SERPs.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:

That’s all the SE (search engine) of SEO.

The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.

Learning SEO

This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

Here’s a general overview:

Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Content and related markup

A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section.  if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links),

Digital marketing is a term that has been around for quite some time, but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.

“Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions.” This is a broad definition, concerning all of the traditional 4 P’s, and both customer acquisition and retention.

Other terms like “interactive marketing and “e-marketing” are close to digital marketing, but neither of them are defined very precisely.

Advertising Guru’s Coviello, Milley and Marcolin have defined digital marketing as “using the Internet and other interactive technologies to create and mediate dialogue between the firm and identified customers.” They also consider digital marketing as a subset of e-commerce. In their view, more than creating discrete transactions, digital marketing is focused on managing continuous IT-enabled relationships with customers by creating dialogue and interactivity.

The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how we access our information, but how we interact and communicate with one another on a global scale. It’s also changing the way we choose and buy our products and services. People are embracing digital technology to communicate in ways that would have been inconceivable just a few short years ago.

Digital Marketing revolves around four things:

Social Media : Interact with your customer base using social sites like Facebook and twitter. Use it as a support channel, Launchpad for new products , announce discount and exclusive coupons to drive sales

SEO: SEO or Search engine optimization is a technique that allows a site to get more traffic from search engines like Google, Microsoft, Yahoo etc. It is divided in two categories, off page SEO and on page SEO

Content Marketing: The goal of Content marketing is to retain and attract customers by consistently creating valuable and relevant content with the intention to engage targeted audience in order to drive profitable customer action. Content marketing is valuable for companies as information people find online impacts their purchase decision.

Advertising: Online Advertising has multitude of benefits over traditional advertising and the chief difference is targeting.Most of the online marketing platforms accept banner/text/rich media ad formats which are billed in three ways CPM (Cost for Thousand) , CPL (Cost per lead) and CPC (Cost per Click). In CPM, the advertiser pays for each 1000 ad views that the ad gets, while CPC is the amount of money that is paid by advertiser to search engines for a single click on its advertisement that brings one visitor to its website. For every click the advertiser pays to search engines and online publishers. Another form of advertising is Cost Per Lead, in which the advertiser pays for an explicit sign up from an interested consumer who is interested in the advertiser’s offer