The use of digital channels to strengthen customer loyalty has received surprisingly little attention, despite the obvious opportunities for using these channels to keep in touch and serve customers cost-effectively. It seems like the concept of “digital marketing” has been used more operationally, while the theoretical understanding and comprehensive approachContinue Reading

Python Overview Python is a general-purpose high-level programming language. It is an open source language, released under a GPL-compatible license. Python Software Foundation (PSF), a non-profit organization, holds the copyright of Python. Guido Van Rossum conceived Python in the late 1980s. It was released in 1991 at Centrum Wiskunde & Informatica (CWI)Continue Reading