The fact that magazine are written for the purpose of passing information to people makes it safe to classify magazine business in the education industry. So, if you are considering delving into a business in the education industry, then one of your best options is to start a magazine production business.
Beyond every reasonable doubt, the competition in the magazine industry is high but one thing is certain, if you are able to set a standard in the industry, you are sure going to get committed and faithful readers who would not mind paying annual subscription fee upfront.
Although you may experience less competitions if you chose to carve a niche for yourself and also exploit the internet and perhaps a book / reader’s club. If you are considering starting a magazine publication company, then your concern should not be limited to the cost of setting up the business and gaining readership but also on your distribution network. The truth is that most magazines companies run into loss simply because they spend more in distributing their magazines to various newsstands across the country.
How Do Magazines Make Money?
When it comes to generating incomes, magazine companies exploit the sale of their magazines in newsstands, from advertisement from stakeholders and of course from those who sign – on to prepaid subscriptions and when it comes to distributing magazines, most magazines publisher make use of the mailing system, bookshops, strategic news – stands, through registered vendors and selected pick – up locations et al.
There are no restrictions to the numbers of publications house that can engage in magazine publications, sales and distribution. As a matter of fact, students can start their own magazines publications right from their campuses and distribute it within the campus community.
On the average, only one out of ten new magazine publication companies will ever become successful. The truth is that it may take longer time than you may have envisaged, before you are able to begin to make profits from your magazine publication business. It is for this reason that you have got to be financially ready to undertake the task. Experts consider the magazine publishing industry to be both speculative and risky business venture.
List of Niche ideas Within the Magazine Industry
There are virtually a wide range of niches for magazine publications; if you are interested in starting a magazine publication you can carve a niche for yourself. Whatever niche you choose to go into, just ensure that you have done your market research and survey and you are certain that you will be able to generate enough readership.
You may not want to just be static with a particular niche. This is because of the need to be versatile as a publisher. Here are some of the niches you can specialize in if you want to start a magazine publication;
- School / Students
- News and Entertainment
- Business and Investment
- Art and Culture
- Science and Technology (ICT, inventions, etc.)
If you are considering starting a magazine publication company, then your concern should not be limited to the cost of setting up the business and gaining readership but also on your distribution network. The truth is that most magazines companies run into loss simply because they spend more in distributing their magazines to various newsstands across the country.
It will pay you if you encourage your clients to subscribe to your magazines as against buying from the newsstands. It is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States.
Another key factors that you can leverage on is to create a strong online presence and also to push your electronic magazine far and wide within the online community. If you can successfully gain appreciable numbers of online subscription and adverts, then you are likely not going to struggle to manage and finance your magazine publication company.