Corporate hospitality event planning business describes giving service in the process of entertainments in events held by corporate or businesses for their staffs, clients or stakeholders. This business opportunity is comparatively easy to start, profitable and also enjoying one.
4 Tips for Planning Corporate Event Entertainment
1. Focus on creating an immersive experiences
We live in a world where experiences are valued more than ever before. It’s not shock that experiential marketing is booming think about escape rooms, pop-ups and more popping up everywhere. A recent study found 72 percent of millennials prefer to spend more money on experiences than on material things. People want to feel a part of the experience so why not take that knowledge and leverage it into your event entertainment? Not only will it make your event more buzz-worthy, but you will be adding value that your attendees will appreciate.
You can learn more about creating immersive experiences that seize the moment in The Rise of Moment Marketing.
2. Keep an eye on the budget
Entertainment can be expensive. Always create an event budget prior to booking any entertainment. Be sure you know the costs of the entertainers and any supporting elements they may need. For example, an aerial artist might also need a structure they can perform from, lighting so the crowd can see them, and speakers so the crowd can hear the music. A live band may need a stage, lighting and sound as well. The additional supporting elements are not always provided by the entertainer so always check what is included while booking your event entertainment. Always think about the entire picture when hiring entertainment to avoid any surprises to your budget!
3. Stick to your event goals
With entertainment it is easy to get carried away with the latest trends for the sake of being trendy—but that doesn’t mean it’s necessarily a good idea. Always think about your event goals. Why are you having the event in the first place? Everything you do from food to entertainment should support your overarching event goals. Just because an entertainment idea sounds cool doesn’t mean it will fit into your events overall concept.
4. Remember your audience
When planning your event’s entertainment you need to really think about the audience. Find out what they are doing before the entertainment is scheduled, and what the demographics are like. Sending out pre-event surveys and mining your event software for analytics from previous events is a great way to figure out what your attendees want.
If your attendees will be spending the entire day sitting in breakout sessions, having them sit down and watch a performance for an hour is likely the last thing they will want to do. In this case, something more interactive that allows them to move around will probably be more successful.
Did your attendees just spend the day training in the latest fitness techniques? In this case, they might want to just sit down and enjoy a show! If you keep in mind what the attendee has on their schedule before and after your entertainment you have a much better chance of making it a smashing success.
Best Corporate Event Entertainment Ideas
Escape rooms are all the rage right now. Why not leverage this trend and incorporate one into your events entertainment? We have seen this done at events such as San Diego Comic Con with a huge success. At the 2018 event, South Park created Cartman’s Escape Room to bring awareness to their season 22 launch. You can tailor the theme of the escape room to match the theme of your conference or event. An escape room will provide people an interactive opportunity to work together and bond as a team.
Put the Attendees at the Center
There may be entertainment opportunities just waiting to be discovered in the regular structure of your event. One way to spice up a typical Q&A session is to incorporate a Catchbox—a throwable microphone that adds excitement and interest to Q&A sessions. Instead of it taking forever to pass the mic around the audience gets to interact and throw the microphone around the room livening up the session, this is a great and simple way to enhance event engagement.
Using virtual reality to completely immerse attendees is a great way to keep guests entertained. You can even use this type of entertainment for engaging training sessions allowing attendees to have a “hands on” training session they otherwise would not have been able to experience. In fact, many law enforcement branches are using programs like Virtra to let officers get hands on experience in different situations before hitting the field. While you might not be running a police training exercise this example points to the potential power of AR and VR at events.
While this idea is nothing groundbreaking, live bands are a tried and true source of corporate event entertainment. Big names can bring buzz. That’s what the e-commerce company Plexus was hoping for when they brought in Kelly Clarkson to their BELIEVE Convention in 2017. However, it’s easy to find great entertainment that doesn’t break the budget. Consider local bands or even your attendees themselves.
Adding a live artist to your event can really be a memorable touch. Depending on the type of corporate event you are having this could include providing caricatures, paintings, and silhouettes to attendees. Like other ideas on this list, brining in a visual artist doesn’t have to break the piggy bank, but it can. In 2016, the visual artist Shantell Martin created a live art installation inspired to empower activists and raise awareness for AIDS at the KCA Black Ball.
Impersonators are a fun element that can be added to just about every type of corporate event—from a dinner to a massive conference. This works exceptionally well when paired to the theme or event location. For example, if you are having your event in Vegas having iconic impersonators such as Elvis and the Rat Pack is a natural fit.
Immersing your guest in a safari, might not require as much travel as you think. For instance, if you’re hosting an event in Florida, then Disney’s Animal Kingdom is a great possible location to get in touch with nature. A safari of sorts can also happen with the help of local zoos or animal trainers. The more practical version of this might involve bringing in animals to your event for your guests to interact with.
If you aren’t familiar with Tibots stop what you are doing and watch the video above! This is a completely unexpected entertainment idea for your corporate event. Imagine robots taking over your event with smoke and lights! This would be a really special addition to a normally typically dance party, gala, or event prior to the main keynote speaker to really rev up the crowd!
For a team-building event that will be sure to entertain consider a mixology class. Attendees will learn how to mix up their favorite drinks and taste them along the way! This would be great paired with a happy hour following where attendees can network and mingle.
Live Band Karaoke
We have all done karaoke, but what about with a live band? This entertainment to allow people to kick back and really have some fun. Allowing your attendees to have a “rockstar” experience on stage as their friends cheer them on. Social Media Marketing World regularly holds live band karaoke at their final night after-party.
Friendly competition can liven any corporate event up. Relay races, scavenger hunts, photo competitions, and trivia are all options for bringing in a little competition. One great example of this is Adidas’ Snapchat Scavenger Hunt. In 2016 Adidas created a scavenger hunt around New York City and LA for fans to learn more about their NMD sneakers and a chance to win concert tickets. They used a mix of street signs, a street team and snapchat geofilters to find and unlock new locations and prizes. To encourage engagement and entice people to play make sure the prize at the end is really worth the effort.
Incorporate Local Flair
Consider the location of your event when planning your corporate event entertainment. How can you bring the location into your entertainment? Incorporating local flair could entertainers such as luau dancers, mariachi bands, or if your event is in New Orleans for example you could take attendees on a swamp tour. Giving your attendees a taste of the local culture is a fun and educational way to entertain. Unsure where to start? Check out TripScout which curates best local vendors and shows you the best things to do and eat in every city.
Photo Booths can be an endless source of entertainment and a great way to remember your event by. There are a lot of option when choosing a photo booth from the classic booth, to slow-mo photo booths, and even 3D printer photo booths. One novel example: The SnapBar Headshot Booth. This booth allows attendees to get an updated headshot right on the spot. The Endless Events team recently saw this recently implemented at Techfair 2018.
Disclaimer: This will not work for every budget and every event but it is sure to leave an impact if you can pull it off. Drone shows are becoming more common we have seen them during Lady Gaga’s 2017 Super Bowl halftime show, and more recently at CES where Intel flew 250 drones over the Bellagio during their iconic fountain show. Drone shows are becoming more common. Just make sure you talk to your event production company to find out if it could work for your needs.
Source: ARHT Media
Imagine holograms of people or characters popping up at your next corporate event. Hologram technology is costly and cumbersome, but if you can pull it off your attendees are not likely to forget it.