This is one of the thriving arts businesses that have continued to stay put on the radar all over the world. However, in recent times, with the advent of the internet, it appears that people tend to want to read more on their gadgets than through a book. Be that as it may, it has not stopped people from being parts of book clubs. You too can start a book club if you have the penchant for reading books.
It only entails that you are kindred spirit with those you plan to gather together. After that is done, then you have the right with the consent of members of your club to decide how often you plan to meet- this could be weekly, monthly, or bimonthly.
Why Start a Book Club Online?
One of the importance of this is the fact that it helps to promote the culture of reading and exercising the brain at all times. In some cases, there may be the scenario where the people have to contribute some amount of money, so as to meet up with some needs. Some of these needs might be for entertainment purpose. To purchase a book or books and what have you.
In the 20th century, we have come to see that old way of running book clubs changed, and as such we can now see book clubs as an organization that promotes then sale of books. Some of the popular book clubs in America, are the Book-of-the-Month Club, the paperback book club, Quality Paperback Books, and the Literary Guild, amongst others not mentioned here.
Book clubs have different interests, and some of these interests include; cooking, gardening, science fiction, computers, as well as audio books. These days there are loads of online book clubs springing up. There are many online clubs.
Economic Analysis
Your decision to start a book club should be driven by your love for books and to contribute your quarter towards encouraging the habit of reading in your community. If you are not driven by these factors, you might get frustrated along the way.
It is cheaper to start and to run a book club, but you have to be creative if you want to make money out of your book club. Aside from the membership fee you will collect from people who want to join your book club, you would have to design strategies on how to generate income from members of your book club and from other related areas.
If you want to make money from your book club, then you should consider starting a sales book club; with a sales book club, you will be able to sell books at a discount price to your members and of course your members will be the first set of people to get newly released books from your stable.
Marketing ideas and Strategies for a Book Club
Whether you choose to run a book club without actively pursuing the business angel of it, or you choose to run a book sale club that involves active business, you would need to draft a marketing strategy. Marketing your business is one of the best things you can do to make the business grow. This is because there is the need to make your business known by an avalanche of people.
It takes a good marketing idea and strategy for you to be able to convince people to pick up membership in your book club and of course it takes good marketing ideas and strategies for you to be able to sale your books and make profits. Here are some of the platforms you can utilize to market your book club;
- Introduce your book club by sending introductory letters alongside your brochure to your target market
- Advertise your book club in relevant business magazines, radio stations and TV stations (make yourself available for talk shows and interactive sessions on TV and Radios)
- List your book club on yellow pages
- Attend expos, seminars, and book fairs et al
- Create different book formats and packages for different category of clients in order to work with their budgets ( hardcover books, paperback books, hard copies, e – books and audio books)
- Leverage on the internet to promote your book club
